Keep on monitoring the evolution of your app and your competitors. Google Play Store optimization. You will work on different elements of your listing, to improve both visibility and conversion rate to install. How to Optimize Your Google Play Store App Details Page – Search is even more important on the Play Store than on the App Store: 80% of high quality organic downloads! Find out more about Google’s algorithm and how to optimize your Play Store app details page so your app can be found. While nobody really knows the exact algorithm of Google ranking, there are a few well-tried tricks that work to lift your app up in Play Store. This is why you need to perform an A/B test before implementing any change in the listing elements that are affecting the conversion rate.

It can sound simple in theory, but in fact, takes a while trialing and fixing mistakes.

Here is a list of primary Google play store app ranking factors:

• Number of ratings
• Number of installs and uninstalls
• App involvement (frequency of use)
• Growth of downloads in the nearest 30 days
• Backlinks to your app

This therefore means that ASO is not something you can do once and be done with. Keep on monitoring the evolution of your app and your competitors. It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization. App Store Optimization – ASO.